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Coaches are from Earth...Parents are from another world: 
By Dr Craig Stewart - Professor, Health & Human Development, Montana State University 

  • Introduction 
  • What Do Parents Want? 
  • Administrative Support 

There is a joke among American coaches that the best place to coach is a juvenile penal institution. Why?... Three reasons ...no recruiting, no away games, and no parents!

An exaggeration? Not likely! In a presentation at a national soccer coaches' meeting a few years ago, then head coach of the USA Women's National Team, Anson Dorrance, was asked what it was like just to have won the first Women's World Cup (in China) and wasn't he glad he did not have to deal with parents while coaching that team. He laughed and related that after the awards ceremony in China, as he was leaving the field, he was approached by two sets of parents who had made the trip to watch their daughters compete. 

Expecting to receive additional congratulations, he was taken aback by being admonished by the parents because their daughters had not received enough playing time to justify their trip to China. If it can happen at that level, it can happen anywhere.

The continual struggle between coaches, their players and parents will continue to exist. However, if coaches failure to address it, it can have serious effects on their team, their players, and potentially their careers.    Too many coaches are walking away from the profession because of the stress of dealing with parents.

What Do Parents Want?

The initial step in avoiding some of the issues with parents is attempting to see things through their eyes. Probably few coaches have ever sat down with parents and asked them to articulate what their goals and expectations were for their child's participation in sport. It is extremely enlightening. 

My first attempt (Stewart, 1994) resulted in a publication in which the responses of nearly 100 families of high school athletes were reported. The parents were asked to rank coaching characteristics from most to least important. Approximately the same number of fathers and mothers responded. 

The realization that parents might not value certain characteristics such as winning as much as coaches did could have serious implications for the athletic program. It was hypothesized that determining team goals prior to the season, or in many cases, prior to tryouts or registration, could prevent later conflicts. 

In another study (1996), parents of over two hundred high school athletes provided their views on sportsmanship and the primary function of sport involvement for their child. I found that 'sportsmanship' was highly valued by these parents, though fathers and mothers viewed it somewhat differently. 

Though not statistically different, fathers' scores on a 'sportsmanship' exam were lower than mothers. More importantly was the apparent confusion related to some aspects of 'sportsmanship'. On two items, parents exhibited their confusion on the characteristics of sportsmanship. 

Parents thought it totally acceptable that players be expected to play 'only by the written rules' of a sport and should be expected to physically protect their teammates if threatened. In both situations, the response was in opposition to what is defined as sportsmanship. 

Most sports have 'unwritten' rules which need to be taught.... Kicking a ball out of play when an opponent is injured in soccer (for example). And going to any physical action to 'protect' a team can well lead to retaliatory behaviors... "You throw at my batter.... I throw at yours". 

In numerous meetings with parents, I have personally witnessed this confusion, often between parents of the same player. One parent has one expectation for the sport, while the other parent has another. 

This conflict of purpose is often experienced within the confines of a club or booster meeting. It may involve disagreements as to how teams are formed (i.e., equal sides or 'A' and 'B' teams, if there are to be 'cuts', how is playing time determined (remember China), and whether players may 'play up' ...  play on an older team if physically able). Failure to resolve issues such as these can have serious results later in the season...the dissolution of a team or splitting of community resources and efforts into two or more clubs.

Essentially this means that in some cases, parents are unsure of what they want. In a sport experience. Or, they want it all. "I want my son/daughter to play on a championship team, share equal playing time with everyone else, and end up feeling great about themselves. " Coaches know that in competitive situations this is unrealistic, but we need to meet with parents and discuss this thoroughly.

In the spring of 1997, the same measure utilized in 1994 was given to three distinct groups of parents and coaches. The parents were those of (1) state Olympic Development soccer players and (2) regional Olympic Development soccer players. The coaches were regional and national soccer coaches. The purpose of the study was to determine if level of competition affected parental expectation of coaches and to see if there was a conflict between what parents valued in a coach and what the coaches thought parents valued.

The key aspect for coaches from this study was that as the level of competition changed, so did the expectations of parents. Coaches should not assume all parents want or expect the same things for an athletic experience.

That was apparent when the responses of parents were compared to how coaches thought they would respond. Overall parents valued sportsmanship more than coaches thought they would, and, at the higher levels of competition, valued commitment to enjoyment less. This additionally emphasizes the need to...

"COMMUNICATE, COMMUNICATE, COMMUNICATE":

The need for the initial team meeting between parents and coaches has been well documented. In some athletic departments and clubs, it is mandated. However, it is my experience as both a researcher and practitioner, that certain aspects of that initial meeting must be detailed again and communicated repeatedly to all parents. Beyond the obvious... where do we practice, what is the game schedule, what are the costs..., it is absolutely necessary that the coach be able to present and discuss the competitive philosophy and overall guidelines of the program and the individual team. Parents must understand and accept, for example:

Will there be try-outs? How will selections / 'cuts' be made? 
If there are enough players for two teams at one level or age group, will the team determination be by skill, random selection, or an attempt to make evenly skilled teams? 

How will starting positions be determined? 
How will playing time be established? (Remember China?) 
What is the expectation for practice / training time? How often, how long, what is a 'legitimate' excuse for missing practice? 

If there are two squads (or more) such as a varsity and junior varsity, what is the policy for players being moved back and forth at a coach's discretion? 
Are parents willing / able to support their child's participation? 

What may parents expect of coaches? 
What may coaches expect of parents? 

Below is an example of a pre-season letter to parents informing them of a coach's philosophy and expectation prior to their son trying out for a competitive team.

My Coaching Philosophy for U-15 Competitive Team:
Select the most skilled players (roster = 16 -18) who are willing to commit to a Team* building season selection will be based upon specific criteria (see attached) at tryouts in January and player willingness to commit to the Team*

Team Commitment: 

this will be the primary extracurricular activity in the spring ( from the time we can get outside until the State tournament at the end of MAY) 
4 practices a week, two hours per practice.... games on Saturdays (last year we had ALL players at practice less than 50% of time.... some players were gone for weeks at a time.... can't do that and be competitive at this level) 
tournaments in Pocatello and Couer d Alene travel & stay as a team (upon parent interest) 

Other Coaching Expectations:

positions of players and team alignments based upon my knowledge and experience as a coach, not where a player played last year or in the fall... you should be able (& willing ) to play any position (except goalkeeper) which will help the team be in top physical condition at start of outdoor practice. 

Coaching observation: It has been my experience that at this age and older, a number of things occur which can distract from a successful team. One is the perception of 'favoritism' on the part of a coach. Players and their parents sometime feel that a coach selects players for a roster based upon some unwritten 'special' criterion.... have known the player for years, played for him in the past, played high school in the fall, is his son...... If any of you believe that I would do that, you should not support my petition. 

I would anticipate and welcome players from Bozeman, Belgrade, Gallatin Gateway... who did or did not play high school...or did or did not play at all , to try out. I will evaluate and treat all equally. 

I want the best, most committed 16-18 players on our team in the spring. This group has improved each year..... but not as much as we could have. It is time to change that. If I coach this spring, I plan to commit and coach hard and have fun being the best. Join me if you like.

Administrative Support-

The final 'side' of the relationship between parents, coaches, and players has to be filled by strong administrative support. Whoever fills that role must ensure that all parties are represented fairly, and in relationship to the goals and objectives of the athletic program. It may be the athletic director, the club president, or the general manager, and may be either a fully funded position or a volunteer, but that individual must be committed to the athletic program. 

Too often, athletic administrators either fail to articulate formally the goals of the program or neglect to communicate and support them to their constituents. The process may be as informal as a general parents/players meeting at the start of the season or as formal as an officially signed contract of agreement between the participants and the program staff. 

As in so many areas of athletics, it is a mistake to assume that everyone understands and agrees the underlying goals, objectives and procedures in an athletic program.

Certainly, these procedures neither complete, nor a guarantee that all conflicts may be avoided. It is even possible to have parents respond that, yes, they signed the letter that they had read, understood and agreed to the policies and procedures of the athletic program, but, "You don't think I read it, do you?". In that case, the administrator and coach have done all they can do to communicate their approach to athletics.

References:
Stewart, C. (1994). Parents and coaches: Expectations , attitudes and communication, Physical Educator, Vol. 51, Fall.
Stewart, C. (1996). The coach - parent meeting: The initial contact, Strategies.
Stewart, C. (1996). Parents and sportsmanship: Contemporary expectations, Physical Educator, Vol. 1, Late Winter
Stewart, C. (1997). Parent-coach understanding: Another look. Physical Educator.


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